The Victoria Theatre Association announces a new name, and the list of Broadway shows coming to Dayton this year.
Victoria Theatre Association's President and CEO, Ty Sutton, and the VTA Board of Trustees hosted an Open House Event this evening announcing a new name and brand for the organization (Dayton Live) and new website, (DaytonLive.org) as well as the 2020-2021 Premier Health Broadway in Dayton season.
"Dayton Live evokes the energy of live events while boldly declaring that our thriving downtown community is the region's home for arts, culture, and entertainment," said Sutton. "After months of research and conversation with our audience, we found our brand didn't really reflect the many activities we promote or venues we operate as an organization. Dayton Live is a vibrant brand under which all of our venues and community partners will be able to grow."
"The most significant part of this rebranding process is the launch of a new website that marries the former TicketCenterStage.com ticketing website with VictoriaTheatre.com," continued Sutton. "Ticket buyers are now able to easily search DaytonLive.org by performance name, presenting organization, an art form, or date. As a result, they will quickly discover all the fabulous live arts and entertainment experiences and education programs available at the Schuster Center, Victoria Theatre, PNC Arts Annex, and The Loft Theatre – all on one website. You can now select seats with the view from seat functionality, make donations to any of the presenting organizations represented, exchange subscription seats, or even add seats – all on DaytonLive.org – 24/7 on your mobile phone, tablet, or desktop computer."