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Cinemark movie theaters have launched a monthly Netflix-like membership program that includes discounts on tickets and concessions.
Cinemark has unveiled a new subscription-based service called 'Movie Club', a monthly membership program that offers discounts on movie tickets and concession foods, along with other benefits. The new plan is aimed directly at millennials, who are used to paying monthly fees for TV and movies on platforms like Netflix and Amazon.
The cost to sign up is $8.99 per month, and subscribers can manage their accounts through the Cinemark app on their phones.
Membership benefits include:
"We are thrilled to launch our proprietary movie membership program that is completely consumer research-driven,” said Cinemark CEO Mark Zoradi. "Based on the feedback we received, we designed Movie Club with all of the features and benefits that moviegoers desire most in a membership program without any of the hassle, enabling our guests to enjoy the moviegoing experience with their friends and family."